Jeff Lewis Color initially approached me for some basic product photography.

Not long after they asked me to work on some advertising imagery. Concepts were exchanged and these came to fruition.

When working on the pyramid of paint cans the initial plan was to mount them to a board, rotate it forward, and get all the drips at the same time. Figuring out exactly how much paint each can would need and the timing became unrealistic. After the base image was made of the cans stacked each color was photographed dripping to composite into the base image.