Street Chopper Magazine, Chica’s Diamond

In 2005 a new editorial staff took over at Street Chopper magazine and they wanted a different look.

Bart Reitano, one of the founders of 530 Media Lab, asked me to shoot Chica for the cover and wanted to do something totally different than they typically did. My photography started in skateboarding and the fisheye lens is one of the most used lens/look in skateboarding. Shooting anything automotive with a fisheye lens is usually frowned upon because of the distortion it creates. However, if you only use the center of the image there is very little distortion. This is what we came up with.